Campaign: Real Proposal
Client: One Telecommunications
One Telecommunications, with more than 20 years in the market, is now one of the leading brands in the field of telecommunications. Previously known as Albanian Mobile Communications, and as Telekom Albania.
Our partnership started as Landmark & T Mobile back in 2019.
5 logo versions
9 color versions
3 testing researches
2 other logo versions
4 brand positioning presentations
4 brand book draft versions
1,879 cups of coffee
For T Mobile to become the ONE everyone now knows.
A brand – new logo built from scratch, literally. (pic with the painted logo) A brand – new brand book. A brand – new communication approach & strategy. We managed transitioning, pre-teasing, teasing, pre-launch, launch & follow up, from conception to execution, 360°.
Better Every day
We introduced ONE with the new slogan “Better Every day”.
Not only did we bring a new and improved brand identity but we also added values. Better network, better services, better community, promising our goal: better every day. A 360° campaign, carefully designed and implemented to meet and exceed the brand’s expectations and objectives and also highlight all the needed messages we wanted to convey.
TVC, billboards, CTL, posters, banners, events, PR. All designed to impress.
I am ONE
Our following campaign(s) highlights the consumer, giving a more personal touch to our communication strategy designed to invite everyone to our ONE community.
ONE is the first local telecom brand, that’s why we traveled to every corner of Albania, promoting views, traditions, passions, turning our community into our brand ambassadors.
We started with 34.5% market share & we reached 41% within 2021, exceeding every target.