Campaign: At the end, we all are human
I am your child
Nothing has changed; we remain very proud of this campaign.
We had the pleasure and privilege of working for “I am your child” campaign and being part of an incredible messaging. “I am your child” tells the stories of people who are part of the LGBT community and who have struggled to speak to their parents about their sexual orientation. So we wanted to raise awareness with parents, to remind them that nothing has changed, that they are still their children.
Considering that the topic of the campaign is sensitive, we conceived, designed and produced puppets to preserve the identity and the truth of the characters’ history. The communication campaign touched the hearts of the audience thus achieving the goal of the campaign.