UNICEF

Super heroes wear masks.

We have always been inspired by superheroes because they are considered role models who choose to do their best and often save the world. This campaign had 2 main goals:

1. To inspire the children, so they can understand the importance of using a mask in Covid times.
2. Raising the awareness of adults to be a role model for the little ones.

Same name, different realities!
For the UNICEF case, we proposed an “out of the box” campaign, which included influential characters in our country. They played the role of children who share the same name with successful people, but live in entirely different conditions.

Being successful and influential characters in society, participants in this awareness campaign were visible in the media, portals, and beyond.